Category Archives: services

editing/content optimization

To me, web copy editing isn't just grammar and punctuation (although it amazes me how many sites still desperately need that). It's about building an experience that speaks to clients. What are readers looking for, and (here's the key) what words would they use to describe it? What are they afraid of? What do they really want (that higher…
Tell me more...

business branding

At this point, every business owner knows they're supposed to have a "brand." But many still don't totally know what that means or how to execute it. The big fish can hire fancy agencies to work their brand-y magic, but what about small-to-medium sized companies and start-ups? Ain't nobody got time (or money) for that. (more…)
Tell me more...

blogging

I get so sad when I see businesses blogging just to blog. Because some smart-sounding article told them to. Blogging should be done with purpose. And, almost always, that purpose should be to address customer problems (including the ones they don't know they have). The #1 takeaway I want readers to get from a business blog post? "These guys GET ME." (more…)
Tell me more...

feature writing

The feature writing I do currently is for BRAVA magazine, a local women's print magazine. I love magazine work because my black and white words get published next to someone's funky graphics and crazy-awesome photography...which means the pressure's even greater to get eyes on my writing. So, hot visuals, if you're listening: it is ON. (more…)
Tell me more...