At this point, every business owner knows they're supposed to have a "brand." But many still don't totally know what that means or how to execute it.
The big fish can hire fancy agencies to work their brand-y magic, but what about small-to-medium sized companies and start-ups? Ain't nobody got time (or money) for that.
Sometimes (scratch that: all the time) an outside perspective can bring real clarity to the business branding process, even if a company already has a pretty solid grasp on their Who We Are vision.
An outsider can see gaping holes that an insider's brain fills in automatically.
An outsider knows what it's like to arrive at that business's website for the very first time, and to not be emotionally invested in the words that are already on a page. (The ones that aren't making enough money...)
But real business branding goes way beyond that first impression stuff.
I have a complete questionnaire I use to help businesses whittle away at their trusty exteriors and find out what they're really made of.
- Are they truly different from their competitors, or are they just saying so because they know they're supposed to?
- Are they really tuned in to their clients' problems, and really committed to solving them, or are they just spewing promises that sound nice and regurgitating stuff they've see on other websites?
Once we've drawn out a business's true identity (and massaged it to make sure it's targeted and profitable), it's time for me to roll up my sleeves and get that message into words.
That's when the real fun begins.
(Shoot me a message to find out more!)