Meriter was looking for updated copy for their OB/GYN page. They wanted to emphasize the personal touch Meriter delivers, mixed with the top academics provided by their close partnership with the UW hospital and clinics. They also wanted to highlight their new midwifery program, so I wrote the copy specifically to target the type of woman who might consider midwifery services.
Here's part of the copy I developed for Meriter:
Obstetrics & Gynecology: Your Care, Your Way
You are the most important person in your healthcare team. Your body, your needs, your decisions. The female body is amazing, in all its intricacy and individuality, and you know yours best.
At UnityPoint Health-Meriter, it’s our honor to come alongside you in your wellness journey, and to support and protect your health through all of life’s stages and changes. Whether you’re looking for your first primary provider, you’re ready to start a family, you’re entering menopause, or you’re anywhere in between or beyond – we’re here, ready to walk beside you.
Our OB/GYN and midwifery services are top notch both in terms of modern medicine and personalized care. We believe that every woman deserves safe, satisfying healthcare, and that every woman’s personal story is to be upheld with respect and confidentiality. Each woman who walks through our doors is a unique individual with a unique history, and that’s why we treat every patient the same way: completely differently.
We’re lucky to have a close partnership with the top ranked UW Health, right here in our beautiful city. UW’s cutting-edge research and strong academic foundation pairs perfectly with our customized, simplified approach to healthcare. Through this partnership, we’re proud to be able to truly offer our patients the best of both worlds.
Your health is the most important asset you have, and there are a lot of people counting on you to protect it. It’s our privilege to help.
Come find out why UnityPoint Health-Meriter has been recognized by Newsweek as one of the 1,000 Best Hospitals in the World.