Portfolio Category: website copy

The copy I wrote for Lioness Fitness was meant to be emotional and playful, while touching on all of the pain points women experience when they're considering joining a gym. Here's an excerpt: Lioness Fitness isn’t like other gyms you’ve been to. First, we believe that bodies are amazing. All of them. Including yours, right now.…

Meriter was looking for updated copy for their OB/GYN page. They wanted to emphasize the personal touch Meriter delivers, mixed with the top academics provided by their close partnership with the UW hospital and clinics. They also wanted to highlight their new midwifery program, so I wrote the copy specifically to target the type of…

With Armor's web copy, we needed to create urgency surrounding the importance of protecting clients' data. Their tone is designed to be strong and confident, to build trust with their specific audience.   24/7 Threat Hunting and Response Platform 1,200 organizations across 42 countries trust Armor to protect their data. We don’t fear breaches or…

Zenxel needed sharp, concise copy for their homepage. Below is an example of the final product. Become a local marketing hero Attract big attention in small ways. You know that rockstar marketing is all about surprising and delighting your customers. But you probably don’t have unlimited resources to throw spaghetti at the wall. How can…