Most businesses are happy to invest in a quality website, but when it comes to putting words on that site, they suddenly get the DIY itch. Out pour the longest, most tedious About Us pages in history, with homepages battered by cliches and calls to action that might as well say, "Exit this Website." This writing thing is harder than it…
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email marketing
I've planned and written all kinds of email marketing campaigns, but I think I've learned my biggest lessons as a RECIPIENT of all kinds of email marketing campaigns. I pay attention to which emails actually get my eyeballs on them, which get a curiosity click out of me, and which drive me straight to Unsubscribe. (more…)
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